Insighter
Qualitative Analysis

When conducting qualitative research, the team is probably under pressure to provide answers, proof and recommendations in the shortest time possible.

An intelligent software can manage your project, provide you with the insight you need and help you in building your project and presentation in an organized manner so you deliver results in confidence and on time.

Insighter analyzes one or multiple transcripts taken from individual or focus-group sessions. The software provides deep insight into the analysis and helps the researcher write the conclusions and reports. The dynamics of instantaneous queries also provide ease of comparazion between inidivuals and/or groups.

Some of the Features
  • Dynamic Queries
  • Summary Writer based on filters
  • Sample Characteristics of Focus Groups
  • Highlight Search Keywords
  • Multilanguage Capability
  • Dynamic Grid Layout Report (Outline vs. Groups)
  • Formatted exports in Word and PowerPoint
  • Brand Occurrences
  • Ratings
  • Spell Checker and Thesaurus
  • Tags
 Project Explorer
Some of the Reports
  • Brand and Tag Occurrences
  • Ratings with Statistical Analysis graphical and summaries
  • Perceptional Maps (Quadrants and Trends)
  • Mind Maps
  • Commentaries (Verbatim, Articulations or Ideas)
  • Pictures & Videos
  • Customized reports for our clients some of which are available on exclusive basis

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